It’s almost been a year, when Dish network announced their plan to take giant footstep into mobile repair business by tendering doorstep services for all apple iPhone users in the U.S. The announcement was sort of alarm for local players, who were earlier competing with skimpy players and now, they have mammoth task of competing with big name like Dish.
However, Dishmade it clear that they will come with engineers to repair cracked screens, and replace batteries for all both dish and non-dish subscribers in US for now, but still, there is serious amount of insecurity in existing player regarding this.
What made Dish venture into mobile repair business?
The emergence of smartphone as premier device in consumer electronic and its capabilities to perform alike Television has been a headache for DISH. They are completely aware of the fact that more and more users in this generation are using smartphone for live streaming of the shows, sports, movies, etc and this can go against their business. With Dish tendering services for the television, got bit insecure and finally, taken a final call to enter mobile repairing industry with assisting premium level iPhone repair services for both dish and non-dish subscribers.
What is Dish’s Smart Home Service? How It Will Be Beneficial for user Mobile User?
Basically, Dish runs a plan for assisting their users with all sorts of services under one scheme and this plan is known as Dish Smart Home Service. Under this plan, dish tenders users with setup and installation of television, network setup and remaining surrounding services. The reports claims that company is eager to add devices especially smartphone accessories in this plan in coming years for assisting mobile phone users.
What Benefits Dish will have by entering Smartphone repair Business?
There is two prime reason why dish is keen to enter repair industry:
- Revenue Generation
With mobile repairing industry has been recognized as the highest revenue generating sector, it is quite understandable that why dish desperately wanted to enter it. They are wondering they can make additional revenue by setting up their foot in repair industry.
- Security with change in trend
With more and more Dish subscribers shifting to smartphones and enjoying live streaming there. Dish has taken massive decision to protect itself from cord cutting from trend. Even company has announced its streaming service “SLING TV” that allows users to enjoy three streams simultaneously. With such services, people have started switching to smartphone for live streaming and it allows users to take final call
A Masterstroke by Dish!
With keeping future aspects in mind and knowing business value of mobile repair industry, it would not be wrong to say that it has been a masterstroke by Dish. Assisting iPhone customers with repair services is one minor step for entering into the world of mobile repair industry, but it will be interesting to see how it will affect repair industry in India in upcoming years.